Manufacturer of Polish cosmetics, cosmetic raw materials, dietary supplements, treatment equipment and disposables for the beauty industry.
We are a family-owned company, a manufacturer of professional and home care cosmetics, dietary supplements in liquid form. We manufacture treatment devices and disposables for the beauty industry. We create innovative cosmetic raw materials with active effects. Our R&D laboratories offer a comprehensive testing and registration service for cosmetic products. Out of our passion for horses, we founded a dressage riding club and produce specialized animal care products. We run a foundation to support single moms.
Sharing our experience and knowledge, we are constantly developing our offer for Partners
Our mission and values
We understand and meet the needs of customers all over the world. We create unique trends in cosmetology on the European market.
We focus on inner beauty, developing external beauty.
LOVE
the foundation of everything we do
TRUTH
the only good way
RESPONSIBILITY
for what we do and for who we are
PRIZES AND AWARDS
Forbes Magazine Award 2022
Poplawska Group was recognized in the ranking of the 100 Most Valuable Polish Family Companies
2022 by Forbes magazine in the Lower Silesian province. It is awarded to entities among
of which a minimum of two majority shareholders have family ties.
Forbes financial rankings have been extremely popular and trusted for decades among the
representatives of the business world.
Eagles of Business 2022 - Company of the 20th Century
Poplawska Group received the distinction of Business Eagles 2022 – Company of the 20 Years. Eagles of Business is an award
awarded by the daily newspaper Puls Biznesu to companies that are leaders in their industry. Popławska
Group has earned recognition for more than 25 years of continuous development and product creation
exerting a strong influence on the European beauty industry.
Diamond of the Polish Economy 2021
Poplawska Group received the Diamond of the Polish Economy, an award given as part of the
A nationwide program to strengthen the credibility of the “Silhouettes and Brands of the Polish Economy.” Its
goal is to identify companies whose products and services stand out for their innovation and meet the
highest quality standards.
Beauty Forum Awards 2019
The treatment – DIAMENTOWY STELAŻ (DIAMOND FRAMEWORK) was recognized by the jury of the prestigious competition Beauty Forum Awards 2019 and won the first prze in the category SALON&SPA – TREATMENTS/FACE.
This treatment perfectly reconstructs the face oval and visibly reduces wrinkles.
GLAMOUR GLAMMIES 2019
Our firming foundation with the venom of the snake – Snake Fluid Foundation – was awarded in the fifth edition of the 2019 Glamour Glammies beauty product competition.
The product has been recognised by the editors of the magazine in the category THE BEST COSMETIC PRODUCT FOR THE MAKE-UP OF THE FACE.
Snake Fluid Foundation stands out with the innovative 3-in-1 formula: it covers complexion imperfections and, at the same time, shows lifting and rejuvenating effect on the skin.
ZŁOTA KORONA 2019
Clarena was awarded in the 2nd edition of the Złota Korona (The Golden Crown) contest held by the portal Polish Cosmetology and Cosmetics, in the category Cosmetic Company of 2019. However, this distinction was not the only prize won by Clarena during the Złota Korona contest.
In the category Cosmetic Products of 2019, both the Probio Balance Cream and the facial foundation – Snake Fluid Foundation have also been awarded.
Furthermore, in the category Cosmetic Device of 2019, our Thermofrax RF instrument was given a place on the podium.
Prix de Beauté Cosmopolitan 2017
O2XYLOGIC CREAM has won an award granted by the jury of the 2017 Prix de Beauté Cosmopolitan competition in the category popular facial care products.
Due to its extremely light, foamy consistency, the cream is ideally suitable for the care of grey and tired skin.
It has a smoothing and brightening effect, thus restoring the radiant glow of the skin.
Patricia Popławska in Gazeta Wrocławska voting contest
Patricia Popławska, Clarena’s president, has been voted one of the most influential Lower Silesian women.
Readers of the most popular daily newspaper in the region, Gazeta Wrocławska, cast their votes in a contest to identify the most acclaimed ladies in Lower Silesia, with Ms Popławska coming no. 4 on the list.
The contest was held between 20 February and 6 March. The awards were presented on 8 March, at a special gala event at the “Creator” club.
Lower Silesian Gryf - Economic Award 2009
We received a special award for outstanding achievements in the field of innovation.
This competition was intended for enterprises and local government units from Lower Silesia. This distinction has become one of the most prestigious economic and business awards in the region. From the first edition, over 1,650 Lower Silesian companies and local governments entered the competition, which were thoroughly assessed by the jury of the competition.
Certificate "Natural POLISH cosmetics"
Our Clarena Naturalis products have been awarded by the Expert Committee granting the Natural POLSKIEcertificate. Argan Clay Mask and Argan & Betula Sugar Peeling have gained the recognition of judges who grant a certificate to high-quality natural cosmetics produced in Poland.
News and events
Poplawska Group says goodbye to the Yvette brand
Please be advised that from November 2 it will no [...]
New name – the same, unchanging quality
From now on Clarena sp. z. o. o. sp. k. [...]
Official opening of the first Clarena Sales Showroom in Wroclaw, Poland
Official opening of the first Clarena Sales Showroom in [...]